Troop 73 Brand Guidelines and Assets

Just like the uniforms Scouts and Scouters wear, consistent messaging and branding conveys a sense of uniformity, organization and togetherness. High quality images should be used to avoid pixelation or blurriness, and kept in their original aspect ratio or cropped appropriately. This website will automatically use the correct colors and styles where appropriate, but keep these in mind for other digital platforms and printed materials.

RGB Color Palette:

’73 Green

RGB:
R36 G62 B44

HEX:
#243E2C

Dark Red

RGB:
R134 G13 B26

HEX:
#860D1A

Impact Red

RGB:
R206 G17 B38

HEX:
#CE1126

Accent Yellow

RGB:
R255 G178 B37

HEX:
#FFB225

Background Tan

RGB:
R245 G242 B236

HEX:
#F5F2EC

Fonts:

Iconography:

Icons are available to download from https://materialdesignicons.com/

Social Media Assets

Here are some social media sharing images for use or inspiration: